Project Overview:
Coffee Go, a renowned premium coffee supplier to local cafes and restaurants, decided to leverage its market experience and brand reputation to establish its own coffee chain. The goal was to address the shortage of quality coffee shops in Baku and become the city’s leading coffee shop brand.
Strategy and Concept:
A comprehensive strategy was developed to transition Coffee Go from a coffee supplier to a coffee shop chain. The approach aimed to tap into the untapped market potential and create a strong brand presence.
Market Analysis:
Identified a significant gap in the availability of quality coffee shops in Baku.
Evaluated key locations for maximum visitor traffic and visibility.
Project Execution:
Coffee Shop Formats:
Two distinct coffee shop formats were created to cater to different customer needs and preferences:
Takeaway: For those grabbing coffee on the go.
Coffee Shop: For those looking to enjoy their coffee in a cozy setting with friends or alone.
Interior Design:
Comfortable and functional coffee shops were created, reflecting the “Coffee Go” brand.
Equipment:
The latest coffee machines and equipment were installed to ensure high-quality coffee preparation.
Staff:
Baristas and support staff were hired and trained to provide exceptional customer service.
Management:
Effective management systems were implemented to optimize operations and ensure consistency across all locations.
Outcome:
Within a short period, two takeaway and one sit-down coffee shop were successfully launched. Coffee Go is an example of how strategic planning, market analysis, and execution can transform a brand, filling a market gap and setting new standards in the local coffee industry.